From Broadway To 52nd Street
How To Succeed In Business Without Really Trying opened the 46th Street Theatre on October 14, 1961 and ran for one thousand four hundred and seventeen performances landing it in the blockbuster musical hall of fame. Bob Fosse choreographed the musical to the Frank Loesser compositions performed by the stars of the show Robert Morse, Rudy Vallee, Bonnie Scott and Charles Nelson Reilly. From the show rose the song I Believe In You to become a jazz standard.
The Story: Based on the Pulitzer prize winning play, chronicles the rise of a window washer as he schemes, connives and plots his way to the top of the Worldwide Wicket Company. Foundation for the Michael J. Fox version of Secret of My Success)
Broadway History: In 1811, the city planners of New York City began a massive building execution of the grid, which is now a major characteristic of Manhattan. Broadway, as we know it, was born. All existing roads were redesigned according to this concept; only Broadway was spared. The theater district sits between the 41st and 53rd Street and between the Sixth and Ninth Avenues.
Some 40 theaters are immersed in a sea of light from the theaters’ neon signs, each advertising the latest performances; keeping the Broadway mythos alive. In the early years, Broadway began as a leader in the retail sector. The commercial draw is what really sparked growth in the area. The retail venues that lined the street attracted affluent patrons and created a centralized cultural environment over time. It is because of the retail area that Broadway really took off in the early 1900’s.
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