From Broadway To 52nd Street

Girl Crazy opened on October 14, 1930 at the Alvin Theatre with a run of 272 performances starring Ethel Merman and Ginger Rogers singing music composed by the Gershwin Brothers. Two songs emerged from this musical to become jazz classics – Embraceable You and I Got Rhythm.

The Story: A tale where Danny Churchill, in an attempt to flee nightclubs, gambling casinos and women, hires a NY taxi driver to take him to Custerville, Arizona. There he hopes to rest on a dude ranch. Before long he has transformed the ranch into a club with gambling rooms and bevies of girls. He woos and wins the heart of one of the girls, Ginger, who is the daughter of the local saloonkeeper.

Broadway History:Though the Depression was in full swing, stars were still being made as musicals and revues continued to emerge on Broadway. From 1931 – 42 this decade made stars of Ray Bolger and Bert Lahr, who went on to fame as the Scarecrow and Cowardly Lion in The Wizard Of Oz; the double act of Gaxton & Moore, who were part of the comic backbone of vaudeville,  got their individual starts on Broadway when Gaxton, having mastered the character of a loveable, oblivious bumbler resembling Elmer Fudd with a Porky Pig personality, performed in George M. Cohan’s Forty-Five Minutes From Broadway in 1906, and the much younger Moore was the romantic lead in Rodgers and Hart’s A Connecticut Yankee in 1927. They were paired in Gershwin’s “Of Thee I Sing” and continued their successful partnership well into the ‘40s. The tradition of the double act was later upheld by the likes of Abbott & Costello, Lewis & Martin and Burns & Allen.

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