From Broadway To 52nd Street
Bye-Bye Birdie opened at the Martin Beck Theatre on April 14, 1960 with Lee Adams and Charles Strouse composing the music. Running 607 performances the musical starred Dick Van Dyke, Chita Rivera, Dick Gautier, Kay Medford, Susan Watson and Paul Lynde. Two actors, Van Dyke and Lynde would go on to star in the film version. A Lot Of Livin’ To Do and Put On A Happy Face are two compositions that would go on to become jazz standards.
The Story: A popular rock star, Conrad Birdie, is about to be drafted and his agent, Albert, arranges a coup he hopes will keep revenues coming in during Conrad’s stint and allow him to marry Rosie. They pick a girl in a small American town to represent girls across the country to be sung to one last time before Conrad enters the service. Albert’s mother is against the marriage and breaks it up. Conrad goes off to have a wild night, Albert wins back Rosie but everything is turned upside down in the small town.
Broadway History: An Off-Off-Broadway production that features members of Actors Equity is called an Equity Showcase production, however, not all Off-Off-Broadway shows are Equity Showcases. The union maintains very strict rules about working in such productions, including restrictions on price, the length of the run and rehearsal times. Professional actors’ participation in showcase productions is frequent and comprises the bulk of stage work for the majority of New York actors. There has been an ongoing movement to revise the Equity Showcase rules, which many in the community find overly restrictive and detrimental to the creation of New York theatre.
The term indie theatre, or independent theatre, coined by playwright Kirk Bromley, has been adopted by many as a replacement for the term Off-Off-Broadway, and is used by groups such as The League of Independent Theater and the website nytheatre.com.
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