From Broadway To 52nd Street
The Imperial Theatre aptly opened Jubilee on October 25, 1935 with music composed by Cole Porter and starring Melville Cooper, Mary Boland, Charles Walter and Margaret Adams. Running for 169 performances, entering into the jazz lexicon are two songs from the musical, Begin The Beguine and Just One Of Those Things.
The Story: Set approaching the anniversary of the coronation and the King and Queen admit they have become jaded with their luxurious but constrained life and Prince James & Princess Diana agree. When a royal nephew leads an insurrection, the royal family rushes into seclusion and emerges incognito. The queen flirts with a movie star, the princess has an affair with a writer and the prince takes a celebrated dancer out on the town. The king is happy to remain at home playing his beloved parlor games. Inevitably they are recognized, so when the insurrection dies, the royal family returns to its comfortable restricted world.
Broadway History: The first decade of the century witnessed the creation of numerous theatres in the new Longacre Square area, and, in 1902 when the Hotel Pabst was razed to allow the Times Building to be built on that spot, Longacre Square became Times Square. New theatres in the area included the Victoria at 42nd & 7th built in 1899; the Republic on 42nd built in 1900;; The Lyric and The New Amsterdam both a few doors down built in 1903. The following year the Lew Fields Theatre was built on the same block. There were several others built in the area from 39th to 45th streets, and some enterprising individuals were progressing even further uptown to Columbus Circle and Central Park West.
In 1900, Broadway (the Broadway we’re interested in) extended from The Star Theatre on 13th Street to the New York Theatre on 45th Street and patrons were paying $1.50 to $2.00 each for the best seats to see their favorite stars.
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