
From Broadway To 52nd Street
Roberta opened at the New Amsterdam Theater on November 11, 1933. It ran 295 performances with music by Jerome Kern, and lyrics and book by Otto Harbach. The show starred Tamara Drasin, Bob Hope, George Murphy, Ray Middleton, Fay Templeton and Fred MacMurray. The musical comedy was based on the novel Gowns by Roberta by Alice Duer Miller and is set in a fraternity house at Haverhill College. From the play came songs like Yesterdays, Smoke Gets In Your Eyes and The Touch Of Your Hand that have become jazz standards.
The Story: Set in a fraternity house at Haverhill College: A deposed Russian princess has become a famed Parisian couturier. Her partner passes away leaving her half of the business to American football player Randolph Scott–who of course knows next to nothing about the gown business, and couldn’t care less anyway. The former girlfriend of the bandleader poses as a phony Polish countess. Men are chasing women who are chasing men as flirtations involved all.
Jazz History: By the time Roberta premiered on Broadway, the nation was buckling under the devastation of The Great Depression. Twenty-five percent of the workforce was jobless, and up to 60 percent of African American men had no work. Cities became crowded with people searching for work after farms began to whither and rot. Black musicians were not allowed to do studio or radio work. However, jazz music was resilient. While businesses, including the record industry, were failing, dance halls were packed with people dancing the jitterbug to the music of big bands, which would come to be called swing music.
Swing bands attracted throngs with their intensity, playing fast and loud blues riffs and featuring virtuosic soloists. All of a sudden, thanks to musicians such as Coleman Hawkins, Lester Young and Ben Webster, the tenor saxophone became the instrument most strongly identified with jazz.
In Kansas City, pianist Count Basie began building an all-star big band after Benny Moten, a well-known bandleader died in 1935. Basie featured Lester Young, giving rise to the saxophonist’ career as an innovator, and also bringing exposure to an aggressive and bluesy vein of jazz that filled the clubs of the Midwest.
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Daily Dose Of Jazz
Betty Roché was born in Wilmington, Delaware on January 9, 1920. She began her career by taking the amateur contest on the famed stages of the Apollo Theatre in Harlem. Famous for her strong, dramatic way of singing the blues, she sang with the Savoy Sultans in 1941 and then joined Duke Ellington two years later replacing Ivie Anderson just days before his Carnegie concert.
Betty rose to the occasion to critical acclaim performing a section of Black, Brown & Beige. But it was her rendition of Take The “A” Train that gained her greatest fame. She performed it in the 1943 film “Reveille With Beverly” but because of WWII it would be nearly a decade later before she would record the tune.
Roché performed and recorded with pianist Earl ‘Fatha’ Hines, trumpet master Clark Terry and pianist/singer Charles Brown. In the late 50’s and early 60’s she recorded for both Bethlehem and Prestige and her contribution to the jazz scene is larger than most think as she is credited with being a major influence on bebop singers and the public’s ability to deal with the musical adventure.
Vocalist Betty Roché, known for her blues and jazz renderings, died on February 16, 1999.
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From Broadway To 52nd Street
In the thirties one name was destined for stardom and it belonged to Ethel Waters. Growing up in a solitary and restless childhood in Philadelphia’s poor and violent 8th Ward, she quickly became distrustful of authority, wary of kindness or commitment but connected to the songs “her people” sang and the stories they carried with them. She began singing in black nightclubs and the on the Chitlin’ Circuit, belting out gutsy and raunchy songs delivered with impeccable diction.
Debuting on Broadway in an unsuccessful revue called Africana, she soon was playing Rhapsody in Black making an unprecedented $2500 a week. But it was a gig in Harlem’s Cotton Club in 1933 where she introduced a Harold Arlen/Ted Koehler tune Stormy Weather that brought her unique talents to a wider audience. Irving Berlin was in the audience and when he heard Ethel, he knew she was right for one of the bravest range of songs ever produced on Broadway.
A revue cleverly tied together by the device of pretending that each song and skit was derived from headlines in one imaginary newspaper, was the basis for a new musical, As Thousands Cheer. It opened on September 30, 1933 at the Music Box and held the stage for 400 consecutive performances.
But it was Irving Berlin who brought a vibrant and exciting young singer named Ethel Waters downtown from Harlem and centered two songs composed by Berlin that went on to establish themselves in jazz history. The first headline simply said “Heat Wave” in which a young woman starts a heat wave by letting her seat wave! The second headline read: Unknown Man Lynched By Frenzied Mob and behind Ethel Waters was the silhouette of a man with a rope around his neck hanging from a tree as she sang “Supper Time”.
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From Broadway To 52nd Street
The stage of the Ethel Barrymore Theatre opened its curtains on November 29, 1932 to the Gay Divorce. The musical starred once again Fred Astaire, this time in his last Broadway show, and teaming up with Claire Luce and Erik Rhodes. Although Gay Divorce ran for only 248 performances, Night and Day, composed by Cole Porter, emerged to become a jazz classic.
The Story: In this musical unfolds the story of a husband and wife who are having marital difficulties and in an effort to give her husband grounds for divorce, Mimi Pratt arranges to be caught with a paid co-respondent, by the name of Tonetti. But a young man named Guy falls for Mimi and manages to get himself confused with Tonetti; yet, amidst the confusion he pursues his courtship.
Broadway History: The theatre on Madison Square at the end of the 19th century was located at the intersection of Broadway and Fifth Avenue at W. 23rd Street. The Flatiron Building now occupies the site. By midway through the following decade, the street blazed with electric signs as each theatre announced its shows and stars in white lights. By the turn of the 20th century the street had an entirely different look with as many as sixteen theatres on Broadway itself and many others located on side streets or other avenues.
Broadway became much more than a mere twelve blocks. It started at 13th Street and wound its way a mile and a half up the avenue to 45th Street ending in the heart of Longacre Square. The first decade of the century also saw the construction of many theatres, most notably The New Amsterdam on 42nd Street in 1903 along with four others the same year that are still standing today. Longacre Square had the first moving electric signs and it was when the Times Building was erected in 1904 that Longacre Square ceased to exist. It was now known as Times Square.
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From Broadway To 52nd Street
The Band Wagon hit the stage on June 3, 1931 at the New Amsterdam featuring Frank Morgan, Helen Broderick and Fred and Adele Astaire in their 10th and final Broadway appearance together. This revue utilized for the first time on Broadway, a double revolving stage for both its musical numbers and sketches. Dancing In The Dark written and composed by Arthur Schwartz and Howard Dietz, remains a jazz standard.
The Story: The revue, which ran 260 performances, had Fred and Adele cast as two French children cavorting with hoops, riding a Bavarian merry-go-round and several other sketches.
Broadway History: Theater posters are probably as old as the idea of the poster, but they really blossomed as an art form during the Industrial Revolution, when lithographic printing was perfected and affordable. In Paris during the Belle Époque (1880-1914) such posters were everywhere, a feature of the city. It was then that theater posters first became popular as decoration and memorabilia at home. When color printing developed (chromolithography), poster artists became even more popular and individually famous – like artist Jules Cheret, whose beautiful poster-girls (literal pin-up girls) were called “Chèrettes.” More and more reputable artists started creating posters. Toulouse-Lautrec, for instance, created many famous ones – an important part of his career.
Since that heyday, artists have continued to experiment with posters, including posters for the stage. Posters are an interesting genre-blending fine art, illustration, graphic art, advertising, and typography – so poster design attracts artists from each of those fields, for a lively cross-pollination of styles and ideas. All of which make posters a particularly rich and exciting contemporary art form.
The poster is also a supremely timely and ephemeral art designed to be used this one time for this one show, making them a sort of limited-time-offer art. Added to posters’ artistic merit, their time-capsule quality and their commemoration of now vanished events (plus the inevitable rarity of a paper artifact surviving) make posters ideal collectibles.
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