From Broadway To 52nd Street
Promises, Promises opened at the Shubert Theatre on December 1, 1968 and ran for 1281 performances, ushering it into the blockbuster hall of fame. Composers Burt Bachrach & Hal David scored the music that rendered I’ll Never Fall In Love Again that went on to become a jazz standard. Jerry Orbach, Ken Howard and Jill O’hara star.
The Story: In this adaptation of the Jack Lemmon movie vehicle “The Apartment”, a young man (Jerry Orbach) attempts to get ahead in the world of business, climbing the corporate ladder by lending his apartment to various executives.
Broadway History: A reluctant success of Broadway is the fact that many of the plays had been turned into movies by the Hollywood film industry. When the movie studios began implementing sound technology for film screenings, musicals were some of the first productions released on the silver screen. Not only did the scripts migrate from the stage to the screen, but many actors and actresses did as well. To this day, many well-known film actors began their career on Broadway.
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